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Product Launch
DJ for Product Launches and Brand Events
At a launch, music is part of the staging. It builds anticipation, carries the reveal moment and holds the mood while your guests discover the product.
Briefly answered
What role does music play at a product launch?
At a launch, music steers the emotional curve. Before the presentation it builds anticipation, at the reveal moment it delivers the impulse that turns information into an experience, and afterward it creates the setting in which guests talk about the product.
Unlike at a party, music here is a production element with exact timing: it has to land to the second, sit cleanly under the hosting, and match the brand in tone – not the DJ’s taste.
Services
What’s included
All packages include setup, rigging and teardown. Add-on services can be freely combined.
- Music concept aligned with brand values, target audience and campaign tonality
- Available on request as a reference playlist for sign-off by your marketing team
- Precise cue-based execution: countdown, reveal, applause bed, transition
- Sound for presentation, hosting, interviews and video cues
- Integration with stage, lighting and video technology, collaboration with agency and production
- Room lighting in exact brand colours – battery spotlights with no visible cabling
- Optional: saxophonist as a live element for the reveal or reception
- Discretion and NDA before the launch as a matter of course
Formats
Formats DJonas covers
Product launch & press conference
Timed dramaturgy with countdown, reveal and a networking portion afterward.
Showroom & store opening
Music as ambience over several hours, with peaks for speeches and other highlights.
Brand event & brand experience
Sound as part of the brand staging – coordinated with the agency and creative team.
Roadshow across multiple cities
An identical concept, repeatable at different locations, the same quality everywhere.
Client event for a product introduction
Smaller, upscale groups with a focus on conversation.
Reveal at a trade fair
Booth opening with countdown and live sax as a crowd magnet in the hall.
Questions
Frequently Asked Questions
Can the music be signed off by our marketing team in advance?
How precisely can the reveal moment be hit?
Is discretion guaranteed before the launch?
New product. Right sound. Full attention.
Impression
What an evening looks like
A few unedited moments from real nights – sound stays off until you press play.
Kontakt
Your date.
Our answer in 24 hours.
Tell us the date, location and type of event. You’ll get an honest reply on availability and a quote that fits your event – no obligation.